LinkedIn: Do's and Don'ts when sending out networking messages

When looking for job openings, you may also come across the LinkedIn profile of the person in charge of that position's recruitment. Can you contact them? Yes, you certainly can. Should you write a generic message? Certainly not. Here are some pointers on how to construct your message:

It’s like dating. Whether you are currently dating or whether it has been a while for you, you need to stand out. Remember that they are getting tons of messages on a daily basis. Try to put yourself in the shoes of the recruiter - what would have made you read and respond? 

Sending generic messages or the same template to everyone is not a good idea. Make an effort to personalize your message. Include a personal reference (e.g., how did you learn about them? Webinar? Company’s site? Podcast? Other events? Maybe you have joint connections?). Watch the recording of our career talk event: Behind the scenes of recruitment in Germany - Insights for applicants to learn more.

Compliments that are genuine are always a good idea. If you have something nice to say, you are welcome to do so.

Be precise, explain why exactly you are writing to them. Sending out a message such as “Help me find a job”, it is guaranteed you won’t hear back from them. Instead, include a brief introduction about yourself, what roles you’re looking for, why you’re an interesting candidate for them, express your interest in that specific company, why you would like to work there, be personal! And also, keep it short and to the point. 

Eventually, include a call to action at the end of your message. Ask them if you can send them your CV (ensure it is formatted according to the German CV standard)/ or in the case of general networking, suggest them to jump on a call with you. Whatever you choose to do, don’t put too much pressure. 

Profile settings. Before sending the message, double-check that your profile is up to date and that your privacy settings allow others to see your LinkedIn profile. Recruiters will usually look at your profile to learn more about who you are, what you've done so far, and everything else you've shared on your LinkedIn profile. Learn how to pimp your LinkedIn profile in this video.

Always be polite and leave a positive impression. They may respond negatively, or not respond at all, which is also fine, like we said, they do get A LOT of messages and can’t reply to every single one of them. If you make a good impression, the recruiter may remember you for the next open position and contact you/recommend you to other recruiters. You can never know!

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